We're "thinking designers"
design for purpose + impact
The man. The myth. The legend. He, who started it all.
"Design must seduce, shape, and perhaps more importantly, evoke emotional response." — April Greima
Jeff is an award-winning, seasoned professional with more than 25 years of art direction and design experience. Jeff launched A2Z Design, LLC in 2005 and has quickly built a diverse clientele. Jeff started his career by creating high-quality, custom publications. He excels at extending his creativity and design strategies into corporate brand identity development, advertising and marketing campaigns. He has won numerous national awards including work published in the Society of Publication Designers Annual, Print’s Regional Design Annual, and Communication Arts Illustration Annual. Jeff also has won multiple prestigious Addy awards from the American Advertising Federation.
Jeff serves as Immediate Past-President on the board of directors for the Fox Valley Symphony Orchestra. He previously served on the Sexual Assault Crisis Center — Fox Cities board for several terms, where he co-chaired the annual fundraising event, “Shall We Dance,” for three years.
Jeff values the importance of meeting deadlines and budgets while ensuring top quality work completed with creative and technical excellence. Jeff is passionate about living out his company’s mission. Outside of the office, he enjoys yoga, traveling, attending social events, and taking in shows at the Fox Cities Performing Arts Center.
Mind shaper and mold breaker...aka creative genius.
"There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for." — Milton Glaser
With more than 35 years of experience, Michael brings a wealth of creativity and graphic design expertise to A2Z Design. He has worked with renowned companies such as Coca-Cola, Saab, U.S. Postal Service, World Vision, Salvation Army and Coffee Beanery. Michael's award-winning designs have received regional and national recognition.
His vast knowledge of technical excellence results with incomparable file builds. One of Michael's favorite phrases is "What if...?" That simple statement can take a design down an evolutionary path to the completely unexpected. Michael inspires fellow creatives to think horizontally to achieve new results. He is a deep thinker with an insatiable passion for design.
A true artist, Michael finds incredible beauty in the ordinary. When he is not creating design magic at the office, he loves to cook (mouthwatering perfection) and entertain with friends.
Colorful visual storyteller with a flair for fashion.
"The best ideas come as jokes. Make your thinking as funny as possible." — David Ogilvy
An Appleton native, Karen has more than 30 years of design and art direction experience. She has an accomplished career of identifying current trends and developing marketing and promotional advertisements through print, web and video.
Karen believes one of the best parts of design is collaborating with clients to understand their needs then inspiring and leading other creatives to exceed client expectations. Her personal philosophy: to design beautifully-simple work that cuts through the noise and helps businesses tell their stories.
Most recently Karen held the position of Manager of Creative Services at Shopko Stores Operating Co., LLC. Leading a team of 12-15 art directors and designers, her responsibilities included managing the Shopko brand across all advertising platforms. She guided the creative look each season through the direction of design, photography style, font selection and color palettes.
When she’s not in the office, Karen enjoys time with her husband, family and friends, painting, making jewelry, golfing, walking and time away in sunny Arizona.
Design strategist with a shameless editing obsession.
"I have no special talents. I am only passionately curious." — Albert Einstein
Brittney's passion for art and design started as a child, when she first picked up a pencil. She received a Bachelor of Science degree from UW-Oshkosh, with a Design major and Journalism minor. Brittney is an avid wordsmith and self-proclaimed spelling and grammar geek.
She has experience in a plethora of print and digital projects, including: collateral, branding, advertising, campaign development, website design, social media creative, etc. Brittney is also skilled in post-production photo enhancement and editing, including silhouettes. She leads projects from start to completion and excels at building and maintaining client relationships.
Both in and out of the office, Brittney strives to learn new skills and have new experiences. She and her husband, Bryan, enjoy spending time with their son, Lawson, and their two dogs, Sachi (Shiba Inu) and Thor (Tibetan Mastiff). Brittney also likes to read, take photographs, and gather with friends and family.
Diehard deadline exceeder and closest to Kevin Bacon.
"Begin each day as if it were on purpose." — Mary Anne Radmacher
Karla has more than 25 years of experience as a small business owner, Human Resources professional and project manager. She attended Carroll College and has a Bachelor of Arts degree in Organizational Communication from the University of Wisconsin - Eau Claire. She understands the importance of meeting deadlines, building and maintaining client rapport, while ensuring quality customer service. Karla possesses strong communication skills and is passionate about keeping all things on task.
Karla serves on the board for the Sexual Assault Crisis Center of the Fox Cities, and she is the co-chair for their signature fundraising event, Shall We Dance. She enjoys singing, dancing, attending the theatre and cooking. Karla recently rejoined local community theatre & is excited to continue to be active in various local shows and productions. She and her husband also enjoy traveling, visiting breweries and wineries, kayaking, snowshoeing, hiking and spending time with family and friends.
Let's get together.
© A2Z Design, LLC. All rights reserved.