Village of Harrison
It was time for a fresh, inviting look. The Village of Harrison's existing identity was dated and no longer communicated the right message to residents and businesses.
We partnered with the Village to create a brand that would attract residents and businesses, bring residents together and represent a better quality of life.
Brand Identity, Branding, Design, Implementation
On The Map
How can we cut through the clutter when branding a location? How can we appeal to both prospective residents and businesses?
The Village of Harrison was originally established in 1850 as the Town of Lima. The name eventually changed to Town of Harrison. The Village of Harrison incorporated in 2013. The Wisconsin Department of Administration estimates the Village and Town of Harrison will grow 70% between 2010 and 2040. Harrison is the fifth-fastest growing municipality in Wisconsin and the fastest of those with populations greater than 10,000 people.
With no rich history or key landmarks, the new brand was free to take on a life of its own. Our challenge was to capture the attention of current and prospective residents and businesses. The Village of Harrison needed to appeal to the next generation — who want more services and a higher quality of life.
The New Identity
Bringing It Home
We started out with a competitive analysis: locally, regionally and nationally. We studied the designs that worked well and took note what was unsuccessful.
In collaboration with key individuals from the Village of Harrison, we imagined the new visual identity playing on bold shapes coming together to form an "H" and subtle houses. The result communicated growth and familiarity in an engaging, contemporary way.
Imagine the possibilities
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