PRINCIPAL / Owner
Jeff is an award-winning, seasoned professional with more than 25 years of art direction and design experience. Jeff launched A2Z Design, LLC in 2005 and has quickly built a diverse clientele. Jeff has built his career on creating high-quality, custom publications. He excels in extending his creativity and design strategies into corporate brand identity development, advertising and marketing campaigns. He has won numerous national awards including for work published in the Society of Publication Designers Annual, Print’s Regional Design Annual, and Communication Arts Illustration Annual. Jeff also has won multiple prestigious Addy awards from the American Advertising Federation.
Jeff serves on the board of directors for both the Fox Valley Symphony Orchestra and the Sexual Assault Crisis Center of the Fox Cities, where he has co-chaired the annual fundraising event, “Shall We Dance,” for three years.
Jeff values the importance of meeting deadlines and budgets while ensuring top quality work completed with creative and technical excellence. Jeff is passionate about living out his company’s mission. Outside of the office, he enjoys yoga, traveling, attending social events, and taking in shows at the Fox Cities Performing Arts Center.
"Design must seduce, shape, and perhaps more importantly, evoke emotional response." — April Greima
An Appleton native, Karen brings more than 30 years of design and art direction experience to the A2Z Design team. Karen has an accomplished career of identifying current trends and developing marketing and promotional advertisements through print, web and video.
Very much a people person, Karen believes one of the best parts of design is collaborating with clients to understand their needs then inspiring and leading other creatives to exceed client expectations. Her personal philosophy: to design beautifully-simple work that cuts through the noise and helps businesses tell their stories.
Most recently Karen held the position of Manager of Creative Services at Shopko Stores Operating Co., LLC. Leading a team of 12-15 art directors and designers, her responsibilities included managing the Shopko brand across all advertising platforms including, print, in-store visual, ecommerce and television. She guided the creative look and feel for each season by establishing campaign concepts and execution of the advertising through the direction of design, photography style, font selection and color palettes.
When she’s not in the office, Karen enjoys time with her husband, family and friends, painting, making jewelry, golfing, walking and time away in sunny Arizona.
"The best ideas come as jokes. Make your thinking as funny as possible." — David Ogilvy
With more than 35 years of experience, Michael brings a wealth of creativity and graphic design expertise to A2Z Design. He has worked with companies such as Coca-Cola, Saab, the U.S. Postal Service, World Vision, Salvation Army and Coffee Beanery. Michael's award-winning designs have received regional and national recognition. When he is not creating design magic at the office, Michael loves to cook and entertain with friends.
"There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for." — Milton Glaser
Karla has more than 25 years of experience as a small business owner, Human Resources professional and project manager. Karla is an expert at building and maintaining rapport with A2Z’s clients, possessing top-notch communication skills and a passion for keeping things on task. She values quality customer service and ensuring your project is done on time.
Karla serves on the board of directors for the Sexual Assault Crisis Center of the Fox Cities, and she serves on the organization’s "Shall We Dance" fundraising event committee. She and her husband enjoy traveling, cooking (and wine tastings), kayaking, hiking/snowshoeing, relaxing at the cabin and spending time with family, friends and their two "fur kids."
"Begin each day as if it were on purpose." — Mary Anne Radmacher
Brittney's passion for art and design began when she first picked up a pencil. Not knowing where that passion would take her, she found herself declaring a design major at the University of Wisconsin-Oshkosh, where she completed a Bachelor of Science degree. Brittney now has more than four years of experience in the industry with a rapidly expanding portfolio of projects, including advertising, print collateral, website design, digital templates, social media creative and campaign development. She has led numerous projects and excels when working directly with clients. Brittney enjoys spending time with her husband, family, friends and her two dogs, Sachi (Shiba Inu) and Thor (Tibetan Mastiff).
"I have no special talents. I am only passionately curious." — Albert Einstein